Brand Architect & Storyteller ready to Unlock the Boundless Potential of Your Brand.

About

Award-winning, visionary creative leader with 20+ years of experience building emotionally resonant brands and scaling multimillion-dollar companies across cannabis, wellness, spirits, health, hospitality, and entertainment. As a high-agency, high-impact storyteller and strategist, I bring bold ideas to life through immersive campaigns, powerful branding, and innovative digital experiences. I lead with authenticity, strategic foresight, and a relentless drive to elevate every touchpoint of a brand.

My mission is to spread joy, one product or service at a time.

My Creative Alchemy:

I am not just a marketing maven; I am a brand architect who thrives on redefining the status quo. My approach blends the artistry of creative flair, strategic thinking and collaboration. I am a pioneer in the application of neuromarketing techniques, leveraging them to conceptualize, plan, and execute brand development initiatives that have propelled numerous brands into the echelons of multi-million dollar success.

Titles and Services

Acquisition Preparation
A.I. Integration & Design
Brand Building
Creative Director
DTC & CPG Design
Founder
Graphic Designer
NFT Creation and Deployment
Social Media Management & Content Creation
Sourcing
Team Building

Clientele and Recognition:

Martha Stewart, Landry's, The Wynn Resort, MGM Entertainment, The Cosmopolitan Hotel and Casino, Caesars Entertainment, Canopy Growth, Wana Brands, Green Thumb Industries, The Hard Rock Hotel, Two Chicks Cocktails, Green Life Productions, Cannabiotix, Essence Brands, Claw Cannabis, Fleur, and Evergreen Organix.


PAC Design Awards - Best in Class Wana Lemonade Beverage
Top Women in Cannabis -Vegas Cannabis Magazine 
Best in State, NV - Evergreen Organix – Leafly 
Best of Las Vegas - Green Life Productions – Vegas Seven 

All works on this site are the property of Rachel Zimbelman and why workshop LLC.
More work available on whyworkshop.com

  • Claw Wellness

    Brand building is storytelling at its finest. The Claw rebrand started by fine-tuning the Claw mission statement and focused on what matters most to their customers, a intuitive buying experience.

    The update included a new color palette, logo, branding, messaging, p.o.s., merchandise, packaging, website and social media.

  • Culture Coffee

    CBD Infused Coffee.

    Naming, Branding, Logo Design and Packaging.

  • Bubble Tea Infused Boba Co.

    A Chill Better /Heal Better Tea option.

    Naming, Branding, Logo, Packaging

  • Kingston 10

    Chef created infused cooking and baking line. Branding created to balance clarity and energy. We utilized pops of color, unique fonts and icons in a clean and seamless style against a monochromatic background.

    Logo, Branding, Packaging, Social Media.

  • Cannabrewery

    3 Brews, 1 Aspirational Brand.

    Naming, Branding, Packaging, Product Development.

  • Juice Co.

    A colorful organic terpene derived vape line with a fun, fresh spin on cannabis branding available in multiple flavors and moods.

    Created the complete brand system as well as all copywriting, marketing, advertising, p.o.s. and new product branding.

  • Fleur

    This brand refresh will have you Returning to the Garden of Fleur for your premium, organic, cannabis flower in Nevada.

    Complete Brand Update. Copywriting, Advertising, Packaging.

  • Wana Beverages

    Feel the joy, Taste the wellness. Wana beverages are a celebration of the joy, creativity, and freedom that comes from truly feeling good. 

    Winner of PAC Global Best in Class Award - 2025

    Brand Systems Design, Packaging, Marketing, POS, Social Media.

  • “Rachel gave us a complete brand makeover. Our branding now matches the quality of our products. From thinking outside of the box to predicting trends with us in the market. She listened and respected all of our opinions and she is a strong part of our brands' team. We cannot thank Rachel enough!”

    Andrew Goldstien - Claw Cannabis

  • “Rachel has created multiple products for Evergreen Organixand Fleur. All of which have helped elevate our brand. She has become an integral part of our product development and continues to play a major role in our branding. I appreciate the format of providing multiple options and narrowing down from there to build a final image and concept.”

    Jillian Nelson - Evergreen Organix, Fleur

  • "I had the pleasure of working closely with Rachel, and I can confidently say she’s one of the most talented and visionary Art Directors I’ve ever collaborated with. Rachel’s design skills are exceptional. Not only does she create beautiful, standout packaging, but she also brings a holistic vision to how that design comes to life across events, activations, and multiple mediums and channels."

    CIndy Gonzales - Wana Brands